Modern Functional Medicine: state-wide and national reach for a telehealth practice

Give each city or area you serve its own page, with content written for the people searching there, and keep your Google Business Profile and directory listings accurate and consistent. That gives search engines clear signals about where you work. For a practice that also works remotely, those pages can explain how clients in each area can get started.

AEO is creating content that AI tools such as Google AI Overviews and ChatGPT can understand and cite when they answer a question. It focuses on the specific questions your customers ask, answered in plain language with a clear structure. For a service that can work with clients anywhere, it is a way to be found by people researching a problem before they look for a provider.

Publish content that answers your customers’ questions in full, written for them and structured with clear headings and direct answers. Make sure the site is technically sound, so search engines can crawl and understand every page. Then track which topics earn mentions and build more content around them.

Google Ads shows within weeks which searches bring in enquiries and at what cost, data that takes months to gather from organic search. Running campaigns on different topics reveals which problems people are searching for and ready to act on. Those findings guide which content to create next, so SEO and AEO work goes where the demand is.

Track every enquiry, including phone calls and form submissions, and record the channel each one came from. Then connect that data to the client intakes and sales in your CRM. You can see what it costs to win a client from each channel, and put more budget into the ones that bring in profitable work.